21 Dec

Daniel Wellington Dapper Collection Watches


I just one minute you can read this Daniel Wellington watch review, but let’s first just see what makes a Daniel Wellington watch stand out.


Original idea

The first thing you should consider when thinking about a Daniel Wellington watch is that it came about in a particularly interesting way. In fact, the story of the watch is so interesting that you may want to read about it. And just to wet your appetite, let’s have a look at the main points. You see, The Daniel Wellington Watch is not an old watch that has been about for decades. No, it is a new watched, but it’s based on old principles. Not least old principles of style.


Chance meeting

It was the style conscious Swede Filip Tysander who started the Daniel Wellington watch company, and he did this after meeting a British gentleman called Daniel Wellington. This Brit had the habit of wearing his watch with a NATO-band. In case you don’t know what a NATO-band is let me tell you that it is those red, white and blue stripe textile bands that are floating about since the 1970s. A truly British invention. Well, it was such a band that Daniel Wellington wore.


New philosophy

And it was this style choice that blew Tysander’s mind. It actually started some thought processes that made the Swede go off and start a watch company. And that is how Daniel Wellington, the watch company, was born (not Daniel Wellington the man, of course). The idea is sensational, as now you may buy your watch case just one time only, and simply add bands or straps to your collection so that you may change the way you look. This opens up many, many possibilities. You may like colorful textile bands, well then you get a whole bunch of those. Yellow seems to be popular with the Italians. But for that occasion where you need more discretion, simply change the band, and you’re good to go.


Daniel Wellington watch review

I particularly like the Daniel Wellington Dapper collection. And my personal choice at the moment is the Durham. Named after that proud, northern city of England, the Durham leather strap is perfect for most occasions. It is a lighter shade of brown, which lifts the spirit particularly well. Stylish, yet light, which is exactly the kind of style I’m looking for in this Daniel Wellington watch review.

20 Dec

Lighting design considerations

Design is the science and the art of making something useful to humanity, and light design is simply the application of light to the environment. Such light can be natural or daylight. Light design depends on the mixture of certain scientific principles, established theories, and conventions, and few aesthetic, and human factors applied in an unusual fashion. Over the years the aspect of lighting has been faced with two powerful forces which are the energy efficiency and the quality of illumination. When the profession of lighting started, the quality of light was held up in high esteem. Also, the energy efficacy became a problem in the design of different building. Previously, attraction, well-lighted space were the concern of lighting designers. But it has taken a new dimension in this era; there has been a drastic improvement of lighting technology. There several consideration to take note in design verlichting.

The illumination level which depends on the light source spectrum

The lighting recommendation depends on the lumens and footcandles; it does not account for specific effects of the light source spectrum. There are some numbers of details to consider of the light source spectrum to give better reflection to the human vision or sight. But it has two distinct concerns

  • The interior lighting at exerting indoor light levels
  • The low levels of  outside electric lighting at night

The light quality

Lighting used commonly have a different human reaction to the environment. These responses range from the awesomeness of the illuminated effects or the emotional feedback of candle light dinner to the deceptive impacts on employee productivity In offices and the sales made in retail stores.

A common trend in lighting research and philosophy is the single concept of lighting quality which plays a necessary role to the quantity of light. The quality of the light in an environment is increasingly elusive, despite the trials to make metrics ‘of lighting. The lighting quality still is a combination of the physical quantities.

There are three types of lighting quality

  • Good lighting, when the lighting system is technically sound. It lifts the spirit of the viewers
  • Bad lighting, when the lighting system is technically wrong and suffers from poor quality
  • In-different lighting, this when the system is with no defects

Light quantity

This is the amount of light in a certain environment and its effects on the people present in that particular location.

05 Dec

Local SEO Benefits

For most websites and business that operate largely on the Internet, getting yourself known on the web is the top priority. But for local, brick-and-mortar businesses, the benefits of good SEO content aren’t always apparent. The fact of the matter is that not only can local businesses benefit tremendously from effective use of SEO techniques, but it’s also becoming more and more necessary; furthermore, small companies actually have options available to them that online-only businesses don’t.

By utilising specific keywords, taking advantage of local listings on the Internet, encouraging reviews and maintaining a consistent social media presence, local businesses can take advantage of current SEO trends to gain a strong competitive edge. Here’s what Rankd, SEO Auckland say about local SEO. 

Why Local SEO Matters

Being identifiable on the Internet has always been important to a certain degree—even for the smallest of businesses. But over the years, several trends have been consistent:

  • Greater amounts of people not only shop online, but search for local places to find products they’re interested in.
  • Chain retailers, with larger budgets, have been able to invest in better web design and advertising tactics that have allowed them to be more noticeable.
  • Internet users, over the past year in particular, have shifted to using mobile devices and smartphones to browse the web more often.

Given these facts, there are a few important points to pay attention to. Firstly, maintaining a strong web presence of any kind is clearly important; businesses simply seem more legitimate the stronger their presence is on the Internet.

Mobile users tend to be on the go and are likely to search for local places that are easy to get to—all the more reason why a small business needs to make sure they rank high on a search result for someone looking for anything from a local restaurant to a local hardware store.

Think Locally With Keywords

Choosing keywords that connect your business to specific locations is essential. This is a wonderful opportunity for businesses to key their content into the culture of a local area. Research popular ways that an area is phrased in search engines and use these keywords in your site’s content. Keep an eye out for particular use of street names, boroughs and titles of general areas.

Take Advantage of Quality Listings

Bing Locations, Yahoo Locations and Google+ Locations all are extremely influential and important for a small business that wants to be found easily. Every little detail is important; the more active and attentive a company seems on these listings the better. Give potential customers the most information possible.


This is where local businesses start to have an interesting advantage. While a review can exist for any type of company, brick and mortar stores have the asset of seeing their customers face-to-face. Simple gestures like asking customers to review the business online at the end of receipts of purchase, business cards or simply asking in person are always a good idea and likely to result in some good coverage from actual customers. Reviews, especially ones found on Yelp.com and others similar factor heavily into search engine results.

Staying Active Through Social Media and Blogs

It’s 2014; every single business should have, at least, a Facebook page and a Twitter account regardless of how small or what type of business they run. Active content comes off as more professional and tends to rank higher in search engines. Social media is also another way to bring in more potential reviews from customers.

Blogs are another idea worth considering for a local business. These will quite possibly require some brainstorming to come up with good ideas and content schedules; quality written blogs that take advantage of current SEO trends and include the proper keywords to point to the location of a business will result in favourable search engine listings.

Content can be made for any type of company—and the more creative the better. For example, restaurants could run blogs talking about the history of food, especially if they offer a particular style of cuisine. Hardware stores could create weekly content that explores how-to tips and hints for home improvement. The possibilities are really endless and can really generate good material that will rank high in search engines and be popular with a customer base.

Now, more than ever due to the significant rise of mobile browsing, local businesses need to take advantage of SEO tactics to let potential customers know more about them. What’s wonderful is that as a smaller company, you can take advantage of both the rewards of Internet success with search engine rankings, social media and great local customer service at the same time. Rankd also makes it a point to always recommend Vancouver SEO, Indexsy for clients just over the pond.

26 Jun

Marketing for Real Estate Agents – 4 Tips to Be Successful

Marketing can lead to a lot of expenses, when it is not working. Lots of real estate agents, especially those who are newbies, tend to stay away from any type of advertising or marketing as they are not sure which ones would work for them. But when done rightly, a marketing campaign can work wonders for any real estate agent and serve to make him a viable name in the business.

Read on to get 4 tips that helped this Burnaby realtor  and another Vancouver realtor become successful!

Have a great marketing message

Do not concentrate on creating a catchy slogan or jingle. A marketing message should be smart and establish your own identity in a few seconds. It has to convey how you can help clients save money and time in looking for real estate properties when they choose your service. It should be something on the lines of “Get Your Home Sold in 2 Months Flat, or Get Money Back”. However, do not make tall promises that you cannot keep. Offer only what you are capable of, and it would be enough to get calls pouring in.

Personalize your marketing campaign

In other words, you should focus on your strengths and use them to your advantage. For instance, if you have good network in one or more particular areas, you should base your marketing campaign around those regions. A proper understanding of your strengths and using them to your advantage will help you to choose a type of marketing campaign which can make the most of your strengths.

Adhere to the 7% rule

Marketing campaigns can be quite costly, and you should set a specific budget in order to avoid wastage on mistakes. The prices of real estate properties tend to go up and down across the nation. Naturally, you should not spend over 7% of your total commission amount on any one type of marketing. You need to get back minimum of 1% of the transaction money with every 7% you invest. Once you choose a marketing campaign which goes over the 7% of standard transaction commission, you will find it more difficult to profit from the campaign.

Use low-cost marketing ideas

It is a misconception that marketing campaigns have to be costly in order to make an impact. Even with low-cost ideas such as self-made videos, memes on social networking websites, website and intelligent tweets and posts, you can have good success.

Written by Vancouver SEO consultant, Indexsy.

03 Mar

How To Conduct A Successful App Marketing

How To Conduct A Successful App Marketing

If you are going to do any kind of marketing, it has to be successful, this must also be the case in app marketing. There is no need to take a chance, you can do it the right way the first time. Here is what you need to do;

  1. Identify your market

Just like every other product, you need to know who your customers will be. This means you have to take into consideration the age group, the location and the needs of your customer base. Very rarely will a product be relevant to everyone, so you need to know exactly who your target audience is.

  1. Where to find your target group

Different target groups will be found at different places. This does not necessarily refer to the geographical location. If you are targeting for example children or teenagers, you are likely to find them in different places as compared to company executives. This is essential especially if you intend to use the media for advertisement. Different people visit different sites. Know where your target group is likely to visit and let them find you there. You don’t want them getting second-hand information. Provide first-hand information to the right places.

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