Marketing can lead to a lot of expenses, when it is not working. Lots of real estate agents, especially those who are newbies, tend to stay away from any type of advertising or marketing as they are not sure which ones would work for them. But when done rightly, a marketing campaign can work wonders for any real estate agent and serve to make him a viable name in the business.
Have a great marketing message
Do not concentrate on creating a catchy slogan or jingle. A marketing message should be smart and establish your own identity in a few seconds. It has to convey how you can help clients save money and time in looking for real estate properties when they choose your service. It should be something on the lines of “Get Your Home Sold in 2 Months Flat, or Get Money Back”. However, do not make tall promises that you cannot keep. Offer only what you are capable of, and it would be enough to get calls pouring in.
Personalize your marketing campaign
In other words, you should focus on your strengths and use them to your advantage. For instance, if you have good network in one or more particular areas, you should base your marketing campaign around those regions. A proper understanding of your strengths and using them to your advantage will help you to choose a type of marketing campaign which can make the most of your strengths.
Adhere to the 7% rule
Marketing campaigns can be quite costly, and you should set a specific budget in order to avoid wastage on mistakes. The prices of real estate properties tend to go up and down across the nation. Naturally, you should not spend over 7% of your total commission amount on any one type of marketing. You need to get back minimum of 1% of the transaction money with every 7% you invest. Once you choose a marketing campaign which goes over the 7% of standard transaction commission, you will find it more difficult to profit from the campaign.
Use low-cost marketing ideas
It is a misconception that marketing campaigns have to be costly in order to make an impact. Even with low-cost ideas such as self-made videos, memes on social networking websites, website and intelligent tweets and posts, you can have good success.
Written by Vancouver SEO consultant, Indexsy.